Eventos Anais de eventos
COBEF 2017
Congresso Brasileiro de Engenharia de Fabricação
THE USE OF COMPETITIVE INTELLIGENCE IN THE NEW BUSINESS MODELS OF DEVELOPMENT AND ITS INFLUENCE IN MANUFACTURING STRATEGY
Submission Author:
Luiz Arnaldo Biagio , SP , Brazil
Co-Authors:
antonio batocchio
Presenter: Luiz Arnaldo Biagio
doi://10.26678/ABCM.COBEF2017.COF2017-0942
Abstract
The Competitive Intelligence (CI) is a proactive tool used to capture and organize relevant information on the behavior of competitors, customers and society as a whole, analyzing trends and scenarios, and enabling better decision-making in the short and long deadline. This work seeks to demonstrate that the market information structured by Competitive Intelligence (CI) become the compass that guides the strategic actions of a company of any industry. Research on customer movements, suppliers and competitors are of vital importance to the success of any business, completed further by research on the best way to make a product, and expert consultation to obtain technical or commercial knowledge . Finally, this paper will demonstrate also that the Competitive Intelligence (CI) provides information for decision-making related to the management system to be used in manufacturing, the value chain of a company, to identify the "core business" of a company, the outsourcing process, to "lay out" of production and investment in automation of production processes.
Keywords
Process management, competitive intelligence, modeling processes
