Eventos Anais de eventos
COBEM 2021
26th International Congress of Mechanical Engineering
MERGING THE JOB-TO-BE-DONE THEORY WITH TRADITIONAL PRODUCT DEVELOPMENT PROCESS: AN APPLICATION TO MOTORCYCLES' ACCESSORY DESIGN
Submission Author:
Ícaro Carneiro , SC
Co-Authors:
Ícaro Carneiro, Rodrigo Bastos Fernandes
Presenter: Ícaro Carneiro
doi://10.26678/ABCM.COBEM2021.COB2021-2316
Abstract
The motorcycle market in Brazil, especially in the trail segment, has shown above-average growth compared to the general fleet. However, there is still a low variety of accessories aimed at users of this segment that satisfactorily meet their needs. The opportunity to develop an accessory with a focus on this user was identified. This work develops the design of a multifunctional device for transporting and storing objects on motorcycles, with a focus on the person using the product. The design process was oriented according to user-centered design concepts, through the application of the theory of Jobs To Be Done. In this step, the Value Proposition Canvas and Brainwriting tools are used to support the identification of the consumer's profile and proposal of solutions, based on data collected by surveys. Then use the preliminary design model of PRODIP to develop the conceptual solution of the product. This step involves: the discretization of the device in subsystems and details of its components; a geometric modeling of the solution; the sizing by structural analysis; and critical analysis of the solution with application of improvements. As a result of using these methods, a product was obtained with a greater focus on the needs of users, with different changes and functionalities in comparison with the other options available on the market. It is understood that there is a positive impact on the result of the project by joining other methods to the PRODIP model in order to add different approaches and design tools according to the objectives of each scope.
Keywords
Motorcycles accessories, Jobs To Be Done Theory, Brainwriting, Value Proposition Canvas, Prodip
