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ABSTRACT. AS A RESULT OF THE COMMERCIAL LIBERALIZATION OF THE 90 S IN BRAZIL, LOCAL COMPANIES HAVE BEEN EXPOSED TO A SITUATION, WHICH DEMANDS THEN QUICK AND CREATIVE ANSWERS, ALTHOUGH THEY LACK ADEQUATE COMPETITIVE CONDITIONS, GIVEN THEIR STRUCTURAL ASYMMETRIES. SINCE ISO 9000 ADOPTION NOT ONLY REPRESENTS ONE OF THE ANSWERS GIVEN BY BRAZILIAN COMPANIES, BUT ALSO A WAY TO QUALITY FOR MOST OF THEM, THIS PAPER WILL FOCUS ON THESE QUALITY SYSTEMS IMPLEMENTATIONS AND CERTIFICATIONS AS WELL AS ITS CONFORMITY TO ISO 9000 STANDARDS IN SMALL AND MEDIUM ENTERPRISES (SMES). NEVERTHELESS, ONE OF THE ISSUES TO BE CONSIDERED IS THE FACT THAT THESE PROCESSES MAY REPRESENT LEARNING PROCESSES, ESPECIALLY TO SMES. ACCORDING TO A REVIEW OF THE LITERATURE ABOUT THIS THEME AND A QUALITATIVE ANALYSIS OF THE CASE THAT OCCURRED IN CAMPINAS, SÃO PAULO STATE, BRAZIL, THIS PAPER INTENDS TO CONTRIBUTE TOWARDS A REFLECTION ABOUT PROCESSES OF COMPANIES REORGANIZATIONS, WHICH STARTED FROM ISO 9000 IMPLEMENTATIONS.
KEYWORDS: QUALITY, SMES, ISO 9000, QUALITY SYSTEMS.
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