S6  Desenvolvimento de Produtos    Titulo: TRIZ METHODOLOGY AND ITS USE IN SYSTEMATIC ENGINEERING DESIGN   Resumo : TECHNICAL INNOVATION AND CREATIVE PROBLEM SOLVING ARE NECESSARY FOR LONG-TERM BUSINESS SURVIVAL. TRADITIONAL METHODS FOR INNOVATION AND PROBLEM SOLVING DO NOT ALWAYS SUFFICE. IN THIS PAPER, THE TRIZ METHODOLOGY FOR CREATIVE PROBLEM SOLVING IS PRESENTED AND ITS POSSIBLE USE IN SYSTEMATIC PRODUCT PLANNING AND CONCEPTUAL ENGINEERING DESIGN IS DISCUSSED. TRIZ STANDS FOR THEORY OF INVENTIVE PROBLEM SOLVING, IN RUSSIAN. IT WAS CREATED IN THE 1950S IN EX-USSR AND HAS BEEN DEVELOPED EVER SINCE, BUT IT WAS UNVEILED TO THE WEST ONLY SOME YEARS AGO. TRIZ IS A POWERFUL METHODOLOGY FOR SOLVING THOUGH TECHNICAL PROBLEMS. INITIALLY, THE BASIC CONCEPTS OF TRIZ ARE INTRODUCED AND ITS BEST KNOWN PROBLEM SOLVING METHOD - THE INVENTIVE PRINCIPLES METHOD - IS PRESENTED. THEN, A DISCUSSION ON ESTABLISHING A DESCRIPTIVE MODEL OF THE PRODUCT PLANNING AND CONCEPTUAL ENGINEERING DESIGN PROCESS USING CONCEPTS DERIVED FROM TRIZ IS MADE. FOR BETTER UNDERSTANDING, ILLUSTRATIVE EXAMPLES ARE PROVIDED ALONG THE TEXT.    Autores : Back, Nelson 0 de Carvalho, Marco Aurélio     Trabalho Completo :   COBEM99 | Comissão  Organizadora | Palestras | Sessões Técnicas | Autor | Simpósios e Sessões Especiais | Revisores |  Título  dos  Trabalhos | Local